Jun 26, 2019
If you aren’t using both image and ad creatives in various sizes you are missing out on the impact you can make with your ad campaigns. We talk about the different kinds of videos you should record, how to shoot film and photos with the various sizes in mind, and how to optimize the length of video for future...
Jun 19, 2019
When you’re focusing on optimization the most common questions are: what should I optimize for?, when should I optimize?, and if I optimize for conversions will it still work with a small budget? Kevin and Spencer cover all these topics along with others to get you the best conversion optimization strategy.
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Jun 12, 2019
If you’re not boosting posts in your marketing strategy you’re missing out! Too many marketers think that boosted posts are too basic and it’s just throwing away money. Listen to the episode to hear why Kevin disagrees and how to form a strategy to create a win/win to build your audiences and increase your ROAS...
Jun 5, 2019
Preventing ad fatigue is something all advertisers should be aware of. However, the methodology for avoiding this fatigue varies depending on who you listen to. Facebook has created audience tools and it’s within your best interest to let their technology optimize accordingly. Kevin and Spencer share the different...
Jun 5, 2019
Facebook is changing the way we optimize budgets by optimizing towards the top ad sets in real time. This leaves a lot of marketers scared, thinking their ad costs are going to skyrocket. Don’t worry, there are some great new opportunities to jump on while others struggle to adapt.
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