Jul 29, 2020
Spencer and Kevin talk about Kevin's first impressions of TikTok Ads, which targeting options are available, and who will benefit the most from running ads currently.
Highlights
- All about TikTok
- Running Ads in TikTok
- Start running ads in this platform
- What are the ad types
- Categories at TikTok
- Optimization and split...
Jul 22, 2020
Kevin and Spencer talk about some things to consider when growing your business through online advertising such as Facebook, Google, and Instagram Ads.
Highlights
- Paying ads
- Growing your business
- Retargeting audiences
- Running ads
- Understanding your metrics
- Using multiple ads platforms
Links and Resources from...
Jul 15, 2020
Kevin and Spencer share how to improve your campaigns by structuring them to give more balanced traffic across the ad placements rather than FB Mobile Newsfeed getting most of the traffic in Automatic Placements.
Highlights
- How you might be hurting yourself
- Videos ads
- Instagram and Instagram Stories
- Looking at stats
Jul 8, 2020
Kevin and Spencer talk about the merits of not using Campaign Budget Optimization.
Highlights
- CBO vs. Non-CBO
- Running CBO
- Campaign Budget Optimization
- Running small campaigns
- Not using CBO
- Benefits of the CBO
- Improving campaigns
Links and Resources from this Episode
Jul 1, 2020
Kevin dives deeper into the analytics, ad reporting, and the philosophy you should embrace to make the most of your campaigns and make decisions on how to scale.
Highlights
- Understanding your analytics
- Making reports
- Google and Facebook Ads
- How to scale
Links and Resources from this Episode