Jul 31, 2019
Did you know that there is a new buying type on Facebook? Depending on where you live you may be aware of it or not, that's why on today's episode Kevin and Spencer discuss why some tools are only available in certain parts of the world and how this new buying type differs from Facebook’s reach objective, so stay...
Jul 24, 2019
Have you ever wondered how to leverage the existing traffic on your website? Listen as Kevin and Spencer talk about the recency, frequency, and monetary value of the traffic that you own and control, and how valuable organic traffic and paid traffic is on your site. This episode is packed with info and tips, so stay...
Jul 17, 2019
Kevin and Spencer dive into content marketing and why it’s still important for paid media. They talk about why marketing is not a one-time event, the importance of video content and Facebook Live. You will also hear important information about consumption, scroll depth, time on page, top of funnel content, and...
Jul 10, 2019
Today’s topic is the new feature inside of Facebook Business Manager: Facebook Attribution. Many people don’t know about it, but after listening to Kevin and Spencer, you’ll see why this tool is so important. They talk about the requirements, why to create a Business Line and how it needs to be set up in Business...
Jul 3, 2019
To measure progress you have to pay attention to the core KPIs of your business. Find out what you should be watching, how to measure it and when to optimize. Kevin shares different strategies to follow if you have an e-commerce store or if you are selling digital products.
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