Apr 29, 2020
As COVID_19 started to peak during March, Kevin and Spencer saw dramatic changes to advertising costs across platforms. While Google and Facebook reported an increase in profits for Q1 2020, they are hoping to at least stay even for Q2 while more businesses are still holding advertising budgets during the shutdown and...
Apr 22, 2020
While you may not be promoting your business as much as you had in the past, now is one of the best times to be running paid traffic to your content to build retargeting audiences once the economy opens back up and starts to recover.
Highlights
- Content and earned media
- Looking for content that people are...
Apr 15, 2020
Kevin speaks with Jules Dan from Australia on how to best leverage storytelling in your marketing. Have you ever heard a great story and felt, “Wow! I'm inspired and ready to take action!”....But then your time to shine in front of your audience comes and you lose their interest. Why is that? Today, you'll learn how...
Apr 8, 2020
Spencer and Kevin talk about how to survive the recession and actually come out better than your business was before by continuing to market throughout the downturn, and how to accelerate your recovery to bypass your competition.
Highlights
- Talking about a blog post from socialbakers.com about marketing in a...
Apr 1, 2020
In this episode, Spencer and Kevin talk about how to adapt your business to the pandemic and why now is the best time to be investing in your marketing strategy.
Highlights
- Why now is the best time to market your business
- The coronavirus today
- How to market and communicate with your audience at this time
- The work from...