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Paid Traffic Lab

Aug 28, 2019

Do you have an idea of how much Facebook Ads cost? You may be surprised by the answer. Kevin and Spencer jump into this topic today to give us all the important information about ads. Stay tuned and enjoy!

Topics

  • The distinction between prize, cost, and value
  • Customer Acquisition Cost and Lifetime Value
  • Not running...


Aug 21, 2019

Dynamic Creative Ads: how we use it, and why do we use it? Kevin and Spencer dive into the differences of using images with Dynamic Creative. They explain how to use this feature and how it can lead you to optimization very quickly. If you want to know more about these topics, you should listen to Spencer and Kevin's...


Aug 14, 2019

Split testing has many potential benefits. Kevin and Spencer explain how it tests different versions of your ads so you can see what works best and improve future campaigns. You know exactly how to get the correct optimization, with the creatives, placement, right audience, and text so your ads can be more profitable....


Aug 7, 2019

Reach and Frequency is a tool that's only available in certain parts of the world. On today's episode, Kevin and Spencer dive into the details of how you can start sequencing without reach and frequency, how you can set up custom audiences, change modality, and all there is to know about video ad...