May 27, 2020
Kevin and Spencer chat about how to get more traffic and sales through Instagram Stories and what you need to change in your ad strategy to do it.
Highlights
- Growing your business revenue through Instagram
- Using Instagram stories
- The actual content of the stories
- Running Facebook ads
- The campaign budget optimization
May 20, 2020
Spencer and Kevin talk about new features from Facebook to make it easier for businesses to do more social selling through their platforms beyond Facebook Marketplace.
Highlights
- Facebook and Instagram are the same company
- Connecting your shop with Facebook
- The new Facebook shops
- The Shopify store and platform
May 13, 2020
Spencer and Kevin talk about a few recent changes at Google in light of the current situation with Covid-19 and the need for more transparency in advertising.
Highlights
- How people are targeting you
- Having an e-commerce business
- Google shopping and Google ads
- Our role as advertisers
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May 6, 2020
In this episode, Spencer and Kevin talk about the latest news about Facebook's plans for Campaign Budget Optimization. Last year, they had been talking about their decision to make CBO mandatory. In this episode, they chat about why it makes sense to have both options available.
Highlights
- Changes in ad prices